"It all begins with a feeling. No one really comes to sincere belief in religious doctrines on the basis of an argument. They come because of how they feel deep down inside. Different cults rely on different feelings. Some focus in anger and resentment. Others on feelings of helpless, insignificance or submission. But more often than not, the feelings that really do the trick are hope and, most importantly, joy."
"While joy may be what brings them in, it is often fear that keeps them here. Our patient must feel that to leave would be to fall from the light back into darkness—into the cold, lonely, meaningless oblivion from which we have rescued her."
--Stephen Law, Tapescrew Letters